A team of wealth management experts guided by an entrepreneurial ethos.
The poem, Invictus, by William Ernest Henley, with the closing two lines, ‘I am the master of my fate, I am the captain of my soul,’ is the inspiration for the distinctive name for this Midwest wealth management firm. We partnered with Dynasty Financial Partners to develop a brand that captures this spirit, where the will of the individual can be unconquerable.
Our work included naming, core messaging, copywriting, website design and development as
well as upscale marketing collateral with premium print techniques, including silk-screening, foil stamping and embossing to reinforce the exclusivity of The Invictus Collective approach.
The column symbol, also a stylized ‘I,’ always appears in gold and is paired with a deep blue coupled with ivory to create an elegant color palette. Combined with rugged imagery, the site targets their clientele of entrepreneurs who have achieved financial success at an early age.
Our work positions the company to build an exclusive client base that is a private community of like–
minded people interested in both capital preservation and investment opportunity.
‘I am the master of my fate, I am the captain of my soul’
~William Ernest Henley