Wealth management defined by collaboration, from process to design
Nilsine Partners is an independent registered investment advisor serving business owners, executives, medical professionals, and multi-generational families in the Denver metropolitan area. Trust, client-focus, and unbiased opinion define their process in simplifying wealth management for their clients. We partnered with Dynasty Financial Partners to develop a cohesive brand and core messaging that would reflect this mission and ethos.
The visual identity conveys confidence through the use of bold and saturated colors, while vibrant accents speak to an active and forward-thinking company culture. Candid-style shots of multigenerational families, Nilsine’s team, and client-company interactions feature heavily on the website to reinforce how deeply Nilsine Partners values its authentic relationships.
As collaboration is an essential part of Nilsine Partners’ identity, we used it as inspiration for the logo. Partnership between client and firm is at the very core of Nilsine Partners’ success. Similarly, partnership between positive and negative space is at the core of our logo design. We executed this vision with rounded shapes that reflect Nilsine’s friendliness and approachability. A classic, serif font complements the logo’s softer shape and innovative design.