We rebranded Wasatch Global Investors to clearly express their 100% focus on investment management
We rebranded Wasatch Advisors as Wasatch Global Investors to better reflect the firm’s global investment management business. Our work included thorough research to learn about the unique culture, investment strategies and heritage of the Salt Lake City investment management company, driving a name change, refreshed visual identity, website and marketing materials. Wasatch is proud of their collaborative culture that embraces unique and diverging viewpoints, and we captured this in the reflective nature of the logo, which also references their location in the Wasatch mountains and the letter “W.” We provided a brand voice to inform both institutional and individual investors through smart typography, a versatile color palette and new photography that represents their teamwork and beautiful location.
The home page carousel immediately reinforces the company’s culture with a rotating type solution over a subtle motion photo-illustration of the Wasatch mountains, highlighting the phrases: long-term perspective, independent, employee-owned, collaborative team, small-cap specialists, global perspective and client-focused. Additional animation is used throughout the site to further engage viewers.
Wasatch’s team members bring a truly global perspective to investment management, having lived in 42 countries and speaking 23 languages. The rebrand truly expresses the company’s commitment to their culture, heritage, process, strategies and investors.
A culture of disagreeing without being disagreeable, an ethos rooted in their Multiple Eyes™ approach to investment analysis.