A fresh face for a not-for-profit celebrating 55 years of people-first work in financial marketing
The Financial Communications Society (FCS) is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education, and philanthropy. For 55 years, the FCS has hosted educational and community-building events, donating proceeds to over 35 children’s charities. We were excited to continue our relationship with the FCS in undertaking its rebrand.
We designed the website to be a fresh face for a longstanding industry presence. The color palette, based on cool tones and vibrant accents, is lively, modern and professional. To reinforce the color palette within the brand’s visual identity, we applied it to the duotone cutout treatment given to photos on the website, most of which are of members at events. Photo content as well as member testimonials number among the details included to reassert the FCS’s human-centric mission. The result is dynamic, stylized, and nods to the organization’s values.
User experience was a top priority in redesigning—we restructured the site to make recent and relevant content easily-accessible for visitors. Event archive search and an events module received particular attention. Visually and functionally, the website allows the FCS to continue its legacy with confidence.
Since 2000, The FCS has raised more than $2,825,000 for 35+ children’s charities through membership, sponsorship, event attendance, and donations.