In our latest collaboration with Syracuse University’s College of Professional Studies, we were tasked with creating an awareness campaign to connect military personnel with the Military Tuition Assistance Program through Syracuse. We conceptualized a multichannel campaign with three major components to reach a broad audience of prospective students. Our detailed writing and storyboarding set the stage for the campaign’s key content: authentic, compelling testimonials from airmen in the National Guard enrolled in the College. Through dynamic visuals and a strong human-interest focus, we created a narrative that positions a Syracuse education as life-changing — not just cost-effective.
Working closely with the College, airmen at Fort Hancock, and a local production company, we captured high-quality video for both long-form and short-form edits. To maximize the campaign’s multichannel reach, we adapted each video to user behaviors on platforms like Instagram and Facebook, and advised on a cost-effective media placement strategy. Across all channels, CTAs guide interested audiences to the dedicated landing page we developed, providing them with an actionable next step.
Supporting Syracuse’s commitment to empowering military personnel through education.
