We helped launch this discreet provider of bespoke financing solutions for the global blue-chip art market
We partnered with Athena to develop a brand presence to create industry recognition by focusing on their unique institutional approach to the art finance market. In order to appeal to their audience of wealthy individuals and their intermediaries, we developed an exclusive brand that communicates their distinctive approach to specialty financing. The elegant gold mark, a simplified “A” monogram, conveys their innovative and agile approach, and the large gold frames and rich color palette give the brand a bold and upscale feel. The mark is carried through all materials, including engraved stationery and a dynamic, responsive website that encourages visitors to drag and explore in an innovative way, as if walking through a gallery or museum.
A unique institutional approach to the art finance market
