Client ID: 3897
X

Giving investors Pure Exposure to the disruptive technologies shaping tomorrow’s economic landscape.

From the outset of our work, we knew VistaShares was positioned to make a significant impact. They devise thematic ETFs with a first-of-its-kind approach, offering exposure to the disruptive trends shaping tomorrow’s economic landscape. 

We began our work knowing the company’s name — VistaShares — and its purpose: to provide investors with accurate exposure to the full value chain supporting the technologies poised to shape the economic landscape for years to come. In preparation for the launch of their first ETF, we developed a visual and messaging system that affirms the value of this unique vision, showcases the expertise behind their strategy, and expresses the energy of those bold enough to pursue opportunities at the forefront of innovation. 

The logo design is subtle but impactful, and steeped in the idea of “transformation.” The simple shapes of V’s letterform become a full VS-monogram with a small, yet thoughtful modification. Offset, the curved shape nods to VistaShares’ dynamic, cutting-edge approach. 

VistaShares’ visual identity is an energetic expression of their technological focus, with an optimistic feel. We devised a purple-centric color palette, which is all at once modern and approachable. The sunset-washed vistas making up the brand imagery both nod to the company name and complement the gradient effect used throughout the design layouts. The detail and texture from the photography stands in sharp contrast to the logo-shaped overlay masks.

Synthesizing these visual and messaging elements, we have created a brand that presents VistaShares as bold, enthusiastic, clever, and anything but one-note.

A focused view of the future.