Empowering financial futures for advisors and clients.
VestGen is redefining the future of wealth management. Inspired by their mission of simplifying advisor succession, we built their visual identity around transformative interconnectivity.
The visual identity we created for VestGen embodies that VestGen’s visuals reinforce a foundational truth underpinning their work. Using design solutions, we demonstrate how: intersection and overlap can create something greater than the sum of their parts. The grid-like page layouts and color band image treatments create a mosaic effect, enhancing the “overlap” message, and alluding to the streamlining effect of VestGen’s precise work.
We felt that a monogram logo, which uses one continuous shape to express several letters, would be well suited to the themes underscoring VestGen’s unique vision and approach. To enhance the streamlined look, the colors of the typography feature in the mark as a gradient.
Richer shades symbolize older generations, while next-generation advisors are represented in the brighter tones.
We used a color palette full of airy, refreshing colors to catch the eye and paired blue, a finance mainstay, with energetic green and yellow accents to further bridge the past and future.
VestGen streamlines advisor succession for empowered financial futures.
