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The Needham Group

The Needham Group invited Leibowitz Design to create new websites for Needham Funds and Needham & Company. Needham Funds invests in domestic growth equities via mutual and hedge funds. Needham & Company is an investment banking firm focused on growth verticals. Both are subsidiaries of The Needham Group. We worked closely with both Needham Funds and Needham & Company to understand the essence of their brand and the various needs for their websites. From this research, we designed and developed sites that, while unique to each companies’ needs, resonate with one another seamlessly through key brand elements. The two sites combine Needham’s regal color palette with classic imagery, feature information intuitively through clear navigation, and make updating content easy through a WordPress content management system. Moreover, The Needham & Company site features a robust transaction history library, while the Needham Funds site features similar filter functionality for viewing written insights and commentaries. These sites provide a strong foundation for the Needham brand moving forward. Download Case Study