How do you present both funds and investment banking?
Two sites that inform different audiences while seamlessly share
The Needham Group invited Leibowitz to create new websites for Needham Funds and Needham & Company. Needham Funds invests in domestic growth equities via mutual and hedge funds and Needham & Company is an investment banking firm focused on growth verticals.
We worked closely with both Needham Funds and Needham & Company to understand the essence of their brand, what unifies them and the specific needs for each of their websites. Our research led us to our visual strategy, using key brand elements seamlessly, to present unique content with clear navigation. Bridge imagery helps reinforce the concept of connections and the subtle animation reinforces the concept of separation. The Needham & Company site features a robust transaction history library, while the Needham Funds site features similar filter functionality for viewing written insights and commentaries. Both websites integrate with a third-party news source for easy posting and internal personnel appreciate the flexibility that WordPress provides.
Connnecting, and separating, two sides of their busines