Everything needs an angle, holiday newsletters included. Otherwise they’d be pointless! A little geometry humor for you there. But in all seriousness, we never want to send inbox clutter. Our two key considerations for newsletters are:
What is the desired takeaway?
How can we share it in a way that gives back to our audience in some way?
Holiday newsletters are no exception, and in the spirit of giving, List Item #2 was all the more important in our team brainstorming session. We ultimately decided to create a holiday card builder—a gift that keeps on giving—with a twist, of course. Remember what we said about angles?
We took our modus operandi: using Our Process to bring clients’ visions and goals to life, and flipped it. Our Process to life comes to life in our holiday card builder as The Researcher, The Dreamer, The Designer, and The Craftsman. They embody not only the best of what we do, but how we do it, too.
We applied their designs to a virtual mix-and-match toy, allowing visitors to create their own custom character. While the spinner toy and card builder environment both are rendered in 3D, the Save feature optimizes the design for a 2D greeting card for maximum shareability.
Connecting brand and innovation to share the gift of creativity
