18th Century Heritage, 21st Century Vision
Founded in 1786, Friends Seminary is the oldest continuously operated coeducational school in New York City. The school approached us to create new communications and marketing materials to support several new initiatives would bring increased visibility to the school.
With respect to the Seminary’s heralded history, we sought to marry vision and legacy. We designed visuals that demonstrate the diverse academic and experiential possibilities the school provides its students, as we promoted the launch of their new building and showcased all the new opportunities the facility will provide.
Building on existing brand guidelines, we created a palette of on-brand collateral that proudly reinforced the legacy of Friends Seminary. Our work ranged from logos and taglines to campus signage, event graphics and invitations; printed publications to widely promoted holiday and recruitment videos; maps for a student’s first day to reports that track the progress made possible by an alumni’s endowment.
Leibowitz is proud to have partnered on revitalizing the Friends Seminary brand, one which reminds us that things do, in fact, get better with age.
Since 1786, a marriage of legacy and vision