A bold logo for an innovative women’s lacrosse product
We created a captivating logo to help introduce FingerFire to women’s lacrosse. FingerFire is an amazing heated lacrosse stick that will enable women to play to their potential in all weather. Invented by Samantha Wolfe while a sophomore in high school, the FingerFire heated lacrosse stick technology keeps players’ hands warm while on the field in cold temperatures. FingerFire approached Leibowitz Branding & Design to create a logo that captures the energy and functionality of the product. Additionally, letterhead, business cards, and a banner were also provided. The logo we designed honed in on the image of female empowerment and heat through its strong color palette and application of fire. The modern, bold logo ensures FingerFire is well-positioned to attract their desired clientele. FingerFire was a sensation at CES 2018 gaining strong press, and they are now used by many D1 programs.
