Creation of a strong and regal brand for a value-oriented investment manager
Centerstone Investors opened for business in 2016 and provides global value fund offerings. Working closely with the firm’s founder and chief investment officer, Abhay Deshpande, we developed a logo and brand for the company that conveyed strength and regality through the central, slate blue color and supporting palette. Combined with chiseled sans serif typography, the overall brand voice is warm and informational. For launch, the new brand was applied to a series of key informational materials about the company, including a brief profile piece and an introductory letter to partners and friends. Simultaneously, we designed and developed a fully-functional website on a reduced timeline to accommodate the scheduled debut of the two Centerstone funds. In just over three months, we shepherded the project from concept through launch, delivering a clean, modern website that offered a full suite of information and resources on the company and its funds. Since launch, the marketing suite has expanded to video and smart print collateral and we assist with all website maintenance and updates on a quarterly basis.
Strength and regality are the rock-solid foundation of this brand
