Brandor’s new face is as bright and dynamic as its future
A lot can happen in 45 years. Since its beginnings in providing advertising specialty items and business forms, Adform has evolved into a proven leader for strategic branded merchandise programs. But they’re more than merch. They’re brand advocates, and our rebrand reflects that.
Welcome, Brandor.
Brand and Candor. The company name distills the strategic direction and core messaging that position Brandor as the best-of-all-worlds creative problem solver: boutique and approachable, sophisticated and fun, established and niche.
We reflect this energetic personality in their visual identity. Subtle rectangles and circles are used to accentuate the layouts and are a nod to the shapes seen in the logo. Custom photography with the same shapes carried throughout add consistency and another layer that defines the brand. The simplicity of the layouts combined with splashes of vibrant colors and graphic tiles create the perfect blend of sophistication and fun.
It’s a bold new face that is as bright and dynamic as Brandor’s future.
