A website that enables both sides of the business to shine
Founded in 1969, Bailard provides clients with institutional asset management and wealth advisory services from its offices in the San Francisco Bay Area. The company had built a great reputation among clients and outsiders, but its web presence and brand positioning had stagnated under the weight of its two separate, yet equally important business lines. Our research reinforced the strong existing brand equity, dictating our strategy to refresh its visual identity, then incorporate this into a more modern, user-friendly website. After establishing key brand colors for each distinct business line and selecting a series of dynamic images to reflect the company’s forward-thinking nature, we designed and built a new website that includes a series of innovative exhibits and interactive charts to capture the company’s various investment philosophies. More importantly, it gives Bailard’s institutional asset management and wealth advisory services each its own unique portion of the site, allowing both to truly shine.
Provides clients with both institutional asset management and wealth advisory services
