An integrated network of providers delivers family-focused, value-based care
AsOne is an innovative NYC-based Independent Practice Association (IPA) that focuses on the mental, physical, and social needs of children, adults, and families. AsOne’s clinically integrated network of providers delivers family-focused, value-based care that improves the overall health of our communities in a cost-effective way.
AsOne’s work falls into three categories – behavioral health, primary care and social services. We picked up on this triad throughout our creative process, and focused heavily on iterations of three. To set the tone, we created a logo that consists of three distinct shapes coming together to suggest the letters “a” and “o” and representing partnership, resources and community.
Using accent colors that offer a sunny contrast to the primary brand colors, a similarly friendly treatment for typography and photography centered on optimistic urban environments, the website and numerous collateral pieces all work together ‘as one,’ delivering a brand experience filled with hope and positivity.
An integrated network of providers delivers family-focused, value-based care
