Client ID: 91

We provided Americana Partners with a brand to help them go national

With offices in Dallas, Austin and Houston, Americana Partners is run by a team of experienced portfolio managers and investment advisors with over 100 years of experience in wealth management. The company prides itself on combining financial planning and investment management with family-office level personal service and a proactive strategy of connecting their clients.

To help facilitate these goals, we partnered with Dynasty Financial Partners, naming the company Americana Partners as well as creating visual and editorial messaging that is the foundation of the website and print marketing materials. The logo, derived from a flag, drives the brand’s color palette, and the block serif font reinforces the traditional American roots that resonates with clients and prospects alike.

Since their move to independence, the company has grown significantly, adding Americana Partners Planning Strategies for estate planning and insurance, for which we created the logo to work within the master identity system.

Traditional American roots that resonates with clients and prospects alike