Category Archives: Branding

Homestead Funds’ New Brand & Website

Founded 25 years ago to serve members of the National Rural Electric Cooperative Association (NRECA), Homestead Funds’ roots run deep. Recently, the company’s audience and growth objectives shifted, necessitating a refreshed brand and website. During initial interviews with employees at … Continue reading

Life Comes Next: Lessons from John Hancock

At last month’s Financial Communications Society luncheon, Jim Bacharach, Vice President of Brand Marketing and Creative Services at John Hancock spoke about a subject very dear to us: consistency in communications. Bacharach described the John Hancock brand as “trying to understand … Continue reading

Haven Academy Website Revamp

When beginning design on any project, we collect the existing design elements our client has on hand. Lucky for us, Haven Academy had hundreds of adorable photos of its students and campus ready for us to use. Founded in 2007, … Continue reading