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Syracuse University

A lack of strict guidelines resulted in inconsistent usage of Syracuse University brand elements and fractured visual relationships. In order to create consistency and ensure an appropriate University presence on a sub-brand level, we provided guidance on how to best communicate the University relationship with each college, department and program. We conducted an audit of over 700 materials on University, College/School, and sub-brand levels, reviewing and cataloging how elements were used throughout. With these findings, we clarified how to apply existing key brand elements by creating specific guidelines for placement and usage of the wordmark, seal and Block S, minimum and maximum sizes, clear space, lockups, typography, color usage, imagery and templates. We also updated all the current school and college logos as an interim step to bring them closer in line with each other, incorporating the approved University wordmark. These brand guidelines will carry the University through the year ahead as it evaluates a comprehensive brand system for the future. Download Case Study

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