Back To Top

Charter & Spectrum

In May 2016, our partner of over 13 years, Time Warner Cable, merged with Charter Communications and Bright House Networks to form Spectrum. Merging three established brands in nine months proved to be a challenge, as not only did the customers need to understand the brand’s message, but over 90,000 employees needed to understand as well. Both groups needed cohesive and integrated branding to make a seamless transition. We provided brand guidelines, targeted presentation materials, stationery and other collateral to align the brand and unify the company. We created materials for transitional messaging, ads in sports programs and Easy Connect Kit packaging that gave Spectrum valuable brand recognition with its customers as the brand launched in markets across the US. We solidified Spectrum’s presence at 16 sports venues and events including Dodgers Stadium in Los Angeles, Spectrum Center in Charlotte, Camping World Stadium in Orlando, Madison Square Garden in Manhattan and the US Open in Queens. Our strong relationship with Time Warner Cable and vast branding experience made us a valuable asset to the company throughout the merger. Download Case Study

1_Charter_Spectrum_Logo_Map

1_Charter_Spectrum_TT_Map

3_Charter_Spectrum_CenterA

3_Charter_Spectrum_CenterB

3_Charter_Spectrum_CenterD

3_Charter_Spectrum_CenterC

3_Charter_Spectrum_CenterE

4_Charter_Spectrum_Brand_Map

11_Charter_Spectrum_LL_Column_Wrap

11_Charter_Spectrum_LL_Cut_Letter_Vinyl

11_Charter_Spectrum_LL_Framed_Posters

11_Charter_Spectrum_LL_Wall_Wrap_Vinyl

11_Charter_Spectrum_LL_Horiz_Vinyl

7_Charter_Spectrum_Icons

7_Charter_Spectrum_Icons_Map

7_Charter_Spectrum_Icon_Usage

6_Charter_Spectrum_EZConnect_KitA

6_Charter_Spectrum_EZConnect_KitB

6_Charter_Spectrum_EZConnect_KitC

8_Charter_Spectrum_Launch_Powerpoint

9_Charter_Spectrum_Patterns_Map

9_Charter_Spectrum_Pattern_Usage

10_Charter_Spectrum_PPG_Accordion

10_Charter_Spectrum_PPG_Brochure

5_Charter_Spectrum_Congratulatory_Ads

12_Charter_Spectrum_Guides