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Perritt Capital Management

Perritt Capital Management is a Chicago-based firm with more than 25 years of experience in micro-cap investing. Established in 1982 by Dr. Gerald Perritt to publish small-cap stock advisory newsletters, the company expanded into investing five years later. Currently, the firm has two funds—the MicroCap Opportunities Fund and the Ultra MicroCap Fund—both devoted to investing in small companies. We designed a logo that gives a subtle nod to the company’s micro-cap approach: the tiny blue dot over the “i” in Perritt. The new brand and website are approachable yet targeted for what makes Perritt special. The brand and website highlight the company’s focus on micro-cap investments, as well as Perritt’s core values: small is passionate, small is progressive, small is committed, and small is specialized. The imagery focuses on the larger-than-life silhouettes of small objects, a metaphor for Perritt’s continued attention to small, yet impactful companies. Download Case Study

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