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Matthews Asia

Matthews Asia looked to communicate their successes by focusing on the organization’s unique investment style and unparalleled level of expertise in Asia-based investment during the last two decades. Our brochure concept centers on their singular focus on the Asian marketplace by emphasizing the exploration and the attention to detail they place on their investment decisions. It illustrates the Matthews approach of examining and understanding investing opportunities in Asia through keen research practices and on-the-ground presence. Each spread contains a well-known Asian landmark, accompanied by a close-up detail image of the same location. Strict grids and symmetry reference Asian architecture and balance, while custom watermarks reflect the Matthews dragon logo, which is associated with courage, protection and bravery. The linen paper was inspired by Asian art prints, which blend in with the existing branding. Download Case Study