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Founded in 1969, Bailard provides clients with institutional asset management and wealth advisory services from its offices in the San Francisco Bay Area. By 2015, the company had built a great reputation among clients and outsiders, but its web presence and brand positioning had stagnated under the weight of its two separate, yet equally important business lines. That spring, we began working with the company to refresh its visual identity, then incorporate it into a more modern, user-friendly website. After establishing key brand colors for each distinct business line and selecting a series of dynamic images to reflect the company’s forward-thinking nature, we designed and built a new website that allowed this brand collateral to shine. The new site includes a series of innovative exhibits and interactive charts to capture the company’s various investment philosophies. More importantly, it gives Bailard’s institutional asset management and wealth advisory services each its own unique portion of the site, allowing both to truly shine. Download Case Study