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Athena Art Finance

Athena Art Finance provides discreet and flexible financing solutions for the global blue-chip art market. We partnered with Athena to develop a brand presence to create industry recognition by focusing on their key differentiators and better reflect their distinct advantages in the marketplace. In order to appeal to their audience of wealthy individuals and their intermediaries, we developed an exclusive brand that communicates their unique approach to specialty financing. The elegant gold mark, a simplified “A” monogram, conveys their innovative and agile approach, and the large gold frames and rich color palette give the brand a bold and upscale feel. The mark is carried through all materials, including engraved stationery and a dynamic, responsive website that encourages visitors to drag and explore in an innovative way. Download Case Study

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